This morning I had an a-ha moment.

It came out of the unlikeliest thought. I was pondering the slapstick comedy-musical The Book of Mormon which we finally saw last Tuesday after hearing rave reviews from those around us.


Singing/dancing/glee… not my thing usually… I’m more of a heavy drama gal. I like seeing pressure pile up on a main character threatening to bring down the whole house of cards balanced on their shoulders, and the menace of dark chaos loming over their head like a thunderstorm –  not move them to rejoice and break out into song and dance.

Given my dark tastes, it was unpredictable that I experienced some truly beautiful moments during the Book of Mormon (bet you weren’t expecting that from a South Park related production and by the way, I’m talking about the African girl’s pining for utopia, Salt Lake City…I related to that…I’ve lived on four continents seeking utopia)…

Anyhow this morning it hit me.

As humans the greatest power we have is belief. Faith. Love.

Whatever you call it – that overwhelming joy we get the moment we realise our connection to each other is what makes all of life’s drudgeries, miseries, unfairness, heartbreaks, disappointments worthwhile.

I feel the doom and gloom of running my own business and not making enough money to sustain my current life style (and that’s why I’m trying to minimise my material possession and needs). It all feels like a fluffy hobby and gets treated as such at home.

The more it’s ignored and I lose faith in the power of my writing, the more it will lead to NOTHING.

The one thing that the mormons have over everyone else, I realised, is their power to believe. They believe, believe and by God they believe… And what is it that they believe in? That some dude named Joseph Smith found relics from Jesus in North America and that he’s a great prophet.

If there are people believing that stuff, why can’t I believe that I’m a gifted writer and that WritePublishGrow will become a successful storytelling practice and I will publish many books that will encourage other writers/storytellers/businesses and individuals to own their stories?

The only way to improve our stories and grow as people, professionals and businesses is to keep sharing our stories. We get nothing by holding back and holding onto outdated views and stuff.

I’m already off to a good start.

I have two clients. Two believers. They believe in me and my gift.

If you’re having trouble believing in yourself, remember this, there are 14.8 million people worldwide who believe that some guy found Jesus’s relics in North America.

The other lesson is, if you want other people to buy your stories and convert their views, be prepared to tweak your stories so that it speaks to them.

In The Book of Mormon, Elder Cunningham, the pathological liar, had one good quality. He listened to the Africans in the village. He had some feelings for the African chick and that helped him empathisise, sure. After listening to the village’s problems, he adapted their modern day African problems to the Book of Mormon and showed them that similar problems were faced by Joseph Smith and yes, he found a way out. HE BELIEVED.

First believe, then listen and adapt slight changes to your stories (products/skillsets, whatever you’re trying to sell) keeping the belief.

Seth Godin would argue that placebos work. Why? “A placebo is a story we tell ourselves that changes the way our brain and body works”.

So there you have it. I’m a storyteller. I change perceptions and might as well start with telling myself the story that I have things to say that will help others.

So do you.

We are all worthy of time and attention.

What’s your story?