What does your ideal client look like?
How does he or she behave?
What is his life priority, is it church, faith, family, friends, work, money, pet(s), his looks, car or the perfect cup of tea?
James, the business guardian angel assigned to me, got me to think about these very things and start creating my ideal client, like every good writer should sit down and do.
It’s gotta be someone who understands my value, treats me right, but there’s more to him than that.
In fact, I know exactly who it is. It’s Jason Fried, the founder of Basecamp when he was first starting out as a web developer. He was swimming in content and projects. The project management itch, he scratched himself by developing Basecamp. I’m guessing he also needed someone to help him structure all the ideas and content he was generating, which have along the way become books like ReWork.
None of us writerly types have popped out of our mummies typing away masterpieces. We learn from others who are better versed with story structure.
So, here’s what Jason might have been like 10 years ago.
- Gender: Male, but why not female? There are clear thinking female entrepreneurs in the tech space like Naomi Simson who would want someone like me labouring on her behalf to transmute the base metal of business as usual to the gold of story.
- Business Type: Tech start-up
- Position in the Business: Founder, Co-founder
- Age: Late 20s, early 30s
- Location: Global availability (because generous, thoughtful and smart people don’t just live on the Lower North Shore)
- What services they need/want from you: Stories, training tools, manuals, documentation to drive greater engagement with their tech platforms and tools targeting non-tech people
- Education background: Student in the school of life
- Personality type: Generous, thoughtful and smart who creates solutions and focuses on the long-term, the infinite game as Seth Godin would call it.
- Their Professional & Social Networks: Co-working spaces like WorkInc, WeWork, and Meet-Up groups such as How to Get Started in UX
- Membership of Clubs: A network of high quality colleagues and friends who satisfy socially and intellectually
- Hobbies & Interests: Nature, outdoors, farming, sustainability
Over to you…
Who’d be the greatest catch ever for your business? Go on, flesh him out. You cannot realise what you can’t imagine 😉